Ouidad: The Curl Experts

Not sure how to spruce up your curly tresses for those special Holiday parties and gatherings? Here are the latest Fall/Winter trends according Ouidad Creative Director, Morgan, of the Santa Monica Flagship salon.

Braided Updo image via hairboutique.blogspot.com

The Braided Updo: Braids have been quite the trend for this years fall fashion. With the holidays right around the corner, we transform our look by giving it an elegant finish. We now have an excuse to be a bit “over the top” with our hair. The braid trend, was more of a loose unkept, look. The holiday updo trend is more of a smooth finished braid that’s pinned around the top of the head. This works for mid to long length hair.

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There’s no denying all the possibilities of curly hair.  No matter what your curl pattern is, the style options are endless! For kinky hair, two-strand twists are a popular and versatile hairstyle; twists can be worn as is, or as a way of achieving a carefree, voluminous look.  In this great video “Ouidad How-To: The Two-Strand Twist,” Ouidad Salon stylist Ayanna shows us her two-strand twist technique.

The two-strand twist is a quick and easy do-it-yourself look, and with Ouidad’s Curl Quencher Moisturizing Styling Gel, you’ll twist yourself into another great look. DIY two-strand twists can really define your curls too!  Try it!

Image via Flickr.com

Even with all the negative press and health/safety concerns reported on the Brazilian blowout treatment, some women are still having it done. Ouidad certainly sympathizes with the frustration of frizz and knows that some women will do anything to get rid of it. However, certain hair-straightening techniques—particularly the Brazilian blowout—will truly damage your hair and can even jeopardize your health. Brazilian blowouts and other chemical straightening techniques dry and strip the hair, rendering it flat and lackluster … and badly damaged.

Fortunately, Ouidad is able to offer curly gals an alternative to these harsh techniques. The Ouidad Softening System, a technique that we’ve used for over twenty years, enables curly-haired women to wear their hair straight or curly without any damage to the hair. Ouidad discusses this treatment in this video:

In Ouidad’s softening system, the percentage of sodium hydroxide is as low as 3% added to a base of restructuring and moisturizing proteins with amino acids; this helps keep the bonding band in place so it will not break, but softens a bit to expand and loosen the curl. And each softening treatment is customized to the specific needs of the client’s hair and health and is monitored very closely. It is also left on a less time than your standard relaxers.

Contact Ouidad to see how you can have more a relaxed, softer hair without resorting to dangerous treatments. If, however, you’ve already had a Brazilian blowout treatment, Ouidad has some advice to help you grow it out.  Eventually, you’ll have your beautiful, healthy, vibrant curls back!