Ouidad: The Curl Experts

Ouidad often talks about the right cut, the right stylist, and working with your curls “Stop fighting Mother Nature! Learn to work with your waves and you’ll learn to love your curly hair.” Ouidad tells us that you’ve got to let those curls shine!

According to recent Ouidad surveys, we overwhelmingly agree that the right cut is key – 92% in fact said that it was very important. Interesting results, since 78% of us also felt their stylist didn’t really understand their curls.

So what happens when 97% of us feel our stylists could do better? Sadly, it has left 89% of us in tears at least once due to a bad haircut. Ouidad to the rescue! No one with beautiful natural curls should be in tears because of a badly executed cut and style – not when Ouidad has proven her Rake and Shake technique.

Talk to your stylist – before the cut – and if he/she doesn’t understand your curls, then step away from the scissors and find a curl expert, like Ouidad!

It’s true – Ouidad can tell you all about curly hair. (She is “the Queen of Curls,” after all.) But now you have the opportunity to tell Ouidad: if your curls could talk, what would they say?

What would Katherine Heigl’s curls say?
Image courtesy of bittenandbound.com

Do your curls have a confession to make? Do they hide burning, juicy secrets between their soft, bouncy ringlets? Now is the time to tell all – and win big: divulge your curls’ secrets to Ouidad, and you could win the ultimate curly girl weekend in New York City! Entering couldn’t be easier: just upload a picture of your locks and use “talk bubbles” to give them words – think “moisture fiend,” or “don’t blow-dry me!”  Then show Ouidad which products give you those sexy, gorgeous, touchable curls.

The best entry will be crowned Curl Ambassador and receive a suitably royal weekend in New York City, featuring a makeover with Ouidad at her flagship salon, roundtrip airfare for two, two nights at the W Hotel, two tickets to see “In the Heights,” a $500 gift card and an array of Ouidad products. But the Ambassador wont’ stand alone – other entries will win gift certificates and prizes too!  And if you don’t have a picture to upload you can simply enter the sweepstakes to win products each day through July 14.

Celebrate 25 years of curls with Ouidad and enter today. What do your curls have to say?

Set your alarm hours early.  Get the blow dryer ready for a possible two hour-long run.  And please, please don’t let it rain, mist, snow or be anything other than dry, crisp and cool.  Do you recognize this morning? So did Ouidad.

Pronounced “wee-dod,” she came from a family full of curls. While her sister spent an hour and a half every day fighting her elaborate natural locks with the hair dryer, Ouidad let her curls flow.  She was no stranger to hardships by letting her curls wave – being mocked by her straight-haired classmates was a daily routine.

A self-proclaimed tomboy, Ouidad fought back by, well, fighting.  However, she quickly realized that would get her nowhere.  The best revenge would be to address the real issue, her curly hair!

Lucky for her she had a house full of clients. Little did they know their hair was being worked on by someone who would later be dubbed “The Queen of Curl.”

After working at a salon in Rhode Island she searched for apprenticeships in Europe.  She found one in Rome, then Paris where she worked for clients like Christian Dior and Yves Saint Laurent.  Her work continued in London where she did hair on the original production of Evita. Then, it was off to New York when the show launched on Broadway.  Curls, the Impetus behind Ouidad!

It was in New York where she established her name by working on all the curly-haired models for companies like Ralph Lauren, Calvin Klein and Benetton. Three North American Hairstyling Awards for Best Stylist in the United States later, the first Ouidad Salon was born!