Ouidad: The Curl Experts

Photo via MissUniverse.com

At the 2010 Miss Universe Pageant, the beautiful and curly-haired Ximena Navarrete, representing Mexico, was crowned Miss. Universe. This savvy Latina will spend the year globe trotting and lending her name to some great causes.

Here at Ouidad, we’re hoping she’ll continue to inspire others with her head of full-bodied curly waves, which we definitely noticed during her crowing moment.  And recently, we also caught Ximena at the US Open proudly sporting a curly ‘do…that’s game, set and match!

Photo via MissUniverse.com

It’s no secret we appreciate it when public figures embrace their curls! Want to dress up your curls like Miss Universe? Finish off your curly style with Ouidad’s Shine Glaze Serum and lend that gorgeous sheen to dressing up your curls. .When you’re done styling, spread 2-3 drops between the palms of your hand and smooth over the ends and outer layers.

Our Ouidad Shine Glaze Serum will also help to keep the frizzes away as it helps your curls shine. Ouidad – it’s universal!

I’ve been working with Ouidad for over 13 years. I stay busy with my own clients, while new clients are mostly referrals. A short time ago a lady was recommended to the salon for a consultation. One of my colleagues suggested I consult with her for her particular questions. After introducing myself, she quickly informed me she was a breast cancer survivor. I did not expect her information and directness but appreciated it.  I have had past experience with cancer survivors and hair replacement and many women in the process of treatment who are experiencing the side effects bring in their hair replacements for our services.

My consultation sat before me with actually…..beautiful curls. Her naturally straight hair had never styled or permed curly…ever.  She did not know what to do with this new curly head of hair. This was not a visit of interest or fashion.  My potential client unhappily asked “What could I do for her hair and what was our Slice and Carve? How does that work?”

As I started explaining as simply as I could, her demeanor seemed to suggest my answers did not calm her. I stopped as an idea popped up…..”How would you like to watch me Carve and Slice?” Her face softened…. and as I returned to another waiting client, I demonstrated the technique for curly hair.

After completing the styling, I turned to my consultation for her questions and comments.  She wanted to know why there didn’t seem to be a set, exact pattern for cutting curls? “Simply put, rather than a generic size dress, we custom fit our styles as a tailored dress would be perfect on the body it was made for.”

Quiet though…she left.

Would she have ever consulted us with her straight hair in her life prior to treatment? From observing the life that she is now living, I don’t know. Compassion, respect, empathetic to another person’s emotions, my hairstyling with Ouidad has been such a rewarding life – easy at times, revealing, with the ability to create a beautiful, natural life for a woman. Hair means a lot to women, I experience the emotional shift to joy, freedom and then sensational gratitude.

When she left, I felt quiet too. I’m sorry for why she had those new curls, but I will be here when she’s ready to embrace them.

Vincent, Stylist, 57th Street Salon, NYC

Image via: ABC

On Modern Family, Columbian actress Sofía Vergara plays curly-haired and sassy beauty, Gloria.

Here at Ouidad, we’re proud that this Primetime Emmy Award nominee embraces her luscious locks both in her professional and private life. Whether she’s grabbing a cup of coffee or all primped for a public appearance, she clearly loves those curls!  And because belleza (beauty) isn’t just for those on the big screen or a hit TV show, it’s great to know that achieving Ms. Vergara’s fabulous curly look can be simple for the rest of us too!

Ouidad has a few Modern–inspired ideas: if you have Sofía’s wavy to loose curls, we recommend starting out with our PlayCurl Volumizing Shampoo and PlayCurl Conditioner. These color-safe products will cleanse, moisturize, and encourage curl formation.

And when you get out of the shower, use our PlayCurl Volumizing Foam to help build body. Clip your hair into place with Duckbill Clips and let your curls dry naturally; finish off with Ouidad’s Styling Mist Setting & Holding Spray, and Lista! Now you’re ready for primetime television.