Buzz about Ouidad at NY Fashion Week Spring ’12

Friday, 16 September 2011, 10:56 | Category : Ouidad News
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New York Times Blog September 13, 2011 – Backstage Grooming Report

The Birchbox Blog September 12,2011 – Basquiat Goes to Hawaii: Timo Weiland Spring 2012

StyleMePrissy.com September 12, 2011 – Backstage Beauty in the Tents

Blog.AmericanSalonMag.com September 12, 2011 – Mercedes-Benz Spring ’12 Fashion Week NYC: Timo Weiland

 

Curly Girls Head Out For Fashion’s Night Out!

Friday, 9 September 2011, 15:03 | Category : Ouidad News
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New York City was buzzing last night as Fashion fans hit the streets for the shopping extravaganza of the year! Sephora at Times Square was filled with beauty enthusiasts, celebrity appearances and beauty industry experts. Ouidad’s Curl Experts from the New York Flagship Salon created looks inspired by their work on the runways of  New York Fashion Week!

Curly girls (and even the straight haired girls) were excited to get their own high fashion curl style and discover Ouidad Products!

 

The products used for the evening: Styling MistBotanical BoostClear Control Pomade, and  Shine Glaze

Ouidad NYC Stylist Cypriano discussing the benefits of Ouidad’s Deep Treatment

 

Gorgeous Curls!

 

For more Behind the Scenes access to Ouidad and her team of stylists at the Timo Weiland runway show Sunday 9/11/2011 at 9pm EST,  stay tuned right here on the Ouidad Blog or visit the Ouidad Snippets YouTube Channel, Twitter and Facebook page!

Give Yourself a Treat(ment)-Your Curls Deserve It

Those with dogs and pets of sorts are most definitely familiar with the “Sit and Treat” cycle.

1. Make dog sit: “siiiittt, c’mon, siiitttt” (said in odd human-to-dog voice)

2. Paw: “Gimme, paw, c’monnn gimme the paaaaaw” (said in even stranger human-to-dog-voice)

3. Reward with treat: “Who’s a good boy/girl!?!? YOU ARE, YOUR ARE!!” (hand treat to dog in return for playing our stupid human-to-dog-games.)

I find the “Sit and Treat” cycle comparable to the way we deal with our hair. Minus one very important and very crucial step; “Reward with Treat.”

All day errryday we tell our hair to “be tame,” (yet natural looking) and “have personality” (without looking like Dolly Parton). In short, we tell it to “sit, stay, and be good.”

Which leads me to my next point: give your hair a treat. Lucky for me, two weeks ago I found myself giving my hair the best treat my poodle (my hair’s “pet name”- pun intended) could ever receive: Ouidad’s Luxe Mediterranean Bay Leaf Hair & Scalp Treatment.

Mirsada and Jenny Hurwitz, Ouidad Guest Blogger

Ouidad NYC's Mirsada and me!

When asked to try out Ouidad’s newest service, I was admittedly skeptical. However, after a brisk power walk in the 100-degree heat (the 6 train was delayed for the umpteenth time this summer) I arrived at the salon sweating like a dog (pun intended, again) and ready to see what my lovely stylist, Mirsada, had in store.

Before applying a thick coat of the treatment to my scalp, Mirsada explained that in order for us curly girls to end up with more good hair days than bad, we need to give our scalps a little TLC to open up the follicles and let our curls breathe.

Made with all natural ingredients, (including crushed almonds), Mirsada applied the mint green paste to my scalp with what appeared to be a big paintbrush. After satisfied with the heavy coating, Mirsada then massaged the Bay Leaf Treatment into my scalp to remove all of my product build up. After sitting under the dryer for about 20 minutes to let the all natural concoction do its magic to my suffocated scalp, Mirsada used some Water Works shampoo on my hair to really seal in the paste and let my follicles breathe in the (questionably) fresh city air!

Luxe Mediterranean Bay Leaf Hair & Scalp Treatment

In return for the treat I gave my poodle, I received three glorious days of clean, shiny and well-behaved hair. (Someone at work noted how good my hair smelled and I giggled like a school girl). Better yet, I noticed a positive difference during my next few washings and stylings.

In essence, it felt like my hair could breathe again.

For those of you constantly treating your hair like a dog without giving the incentive of a good treat in return, I suggest you make yourself a Luxe Mediterranean Bay Leaf Treatment appointment at the Ouidad NYC or LA Salon.

So, let your tail wag and your curls breath-they deserve the treat(ment).

Luxe Mediterranean Bay Leaf Hair & Scalp Treatment

Me Three Days Post Treatment!

 

 

Ouidad [Puppy] Love,

J