Ouidad: The Curl Experts

Summer is just around the corner and we’re excited that lounging on the beach days are getting closer and closer! Are you ready? You know, while most magazines give you tips on how to get bikini-ready, they often miss out on something very important: how to tame curls during those sweaty workouts in the sun.

Fitness magazine recently took care of that when they featured Ouidad in their “get gorgeous” section! Our Sun Shield Sun & Sport Leave-in Conditioner is a recommended locker room essential. And it couldn’t be easier to use: apply this product anytime on dry, damp or wet hair and before or during outdoor activities. And if you’re going for a swim, don’t forget to reapply afterwards.

Ouidad’s Sun Shield will create softer, smoother, and shinier curls for you. Best of all, it’ll protect your sporty curls from environmental factors like wind, salt, and chlorine.

Next time you work up a sweat or head for the great outdoors, you’ll know how to tame those tresses!

If, when you think of curls, you envision Shirley Temple or other young girls with bouncy ringlets, it’s time to look around. Today, not only are adult women embracing their inner curls, but even the more “mature” set is going (or staying) curly!

Photo via cinemablend.com

Today’s seniors are more healthy and active than the grandparents of decades past. That’s why both playful and well-kept curls can keep mature ladies looking their best.

Of course, hair does change with age. Besides starting to gray, it can lose elasticity and change in texture. Therefore it’s extremely important to care for more mature hair properly. When dealing with curls—whether short and tight or long and loose—a proper cut and style are essential. Ouidad’s trademarked carve & slice technique could do wonders for a head of hair that needs a fresh new look.

Moreover, since aging hair can be dry, and even limp, effective conditioning is a must. For seniors, Ouidad recommends Curl Quencher, a formula designed to moisturize the driest of hair. If deeper conditioning is needed, the 12 Minute Deep Treatment will penetrate the hair and rebuild the health and liveliness of mature curls.

Now when you think of curls, perhaps some of your favorite mothers, grandmothers or neighborhood senior citizens will come to mind….and as cute as Shirley Temple’s curls were, we think that 60–something Susan Sarandon’s curls are absolute perfection!

Photo via Fashionista.com

It was Fashion Week in New York, and Ouidad was there working her magic on the hair of models for not one, but two different designers! Using Ouidad products and the skilled hands of Ouidad stylists, the Queen of Curl herself presided over the curls for both the Rebecca Minkoff show and the Imitation by Tara Subkoff show!

For the runway show featuring Rebecca Minkoff’s clothing line, Ouidad’s hair theme was the Urban Gypsy.  The concept involved beautiful soft waves done in a relaxed, slightly unkempt way. Said Ouidad, “It’s all about movement. It’s all about sensuality.” To get this look, check out our video:

Curls were also on the agenda at the runway show Imitation by Tara Subkoff. For this look, Ouidad created “the ultimate old-Hollywood wave” using Styling Mist and PlayCurl Volumizing Foam—along with large barrels and old-fashioned pin curls. Tara Subkoff gushed that she is “obsessed” with “wavy, beautiful, classic Hollywoodblonde hair!”

To learn more about getting this style, you can view this video:

It was an exciting week for Ouidad, who joyfully proclaimed, “We’re bringing curls back to Fashion Week … back to the runway!”