Ouidad: The Curl Experts

Shampooing regularly is a necessity.  The hard part is figuring out what “regularly” means for your hair.  To set the record straight: daily shampooing is not a necessity, but more a matter of personal preference.

Image compliments of: hair-styles-secrets-revealed.com

When deciding how often you should shampoo, it’s tempting to take simple tips advising that a cleansing schedule should be based on whether your hair is normal, oily or dry.  The trouble is that some scalps have all three of these conditions.  Ouidad says that both the texture of your hair and styling techniques are the best way to create the right shampooing routine.

People often mistake curly hair as dry hair, and recommend fewer washes.  However this can clog your hair follicles with debris and oily white flakes.  Ouidad has a solution: base it on your curl pattern.  Once you know your curl pattern – loose, curly or kinky – determining the appropriate shampooing frequency is much simpler.

• Loose curls tend to be coarse/strong and can be washed as much as 4-5 times a week, although Ouidad recommends less. Always use a shampoo with a low pH.

• For the curly pattern, it’s best to shampoo every second or third day with a moisturizing shampoo like Clear and Gentle.  This type of hair requires constant hydration so it’s important to rinse daily with warm water and follow up with a detangling rinse like our Balancing Rinse Essential Daily Conditioner.

• For kinky hair, shampooing once a week (or twice if you’re very active) is best.  It’s important to remember that kinky hair is very fine and delicate despite its voluminous appearance.  A moisture-rich shampoo like our Curl Quencher works best on kinky hair because it is extra gentle and nutrient-rich.

Now that you know how often to shampoo, it’s time to focus on the how to shampoo.  It sounds simple enough, lather, rinse, repeat….but watch this blog for Step 2: How to Work Those Suds, and Ouidad will teach you the Ouidad Way to shampoo your hair, keeping your curls healthy and intact.

Why are some girls with curls complaining?  We don’t know because most of those with straight hair — be it flat, limp, coarse, silky, etc. — wish they had all those wonderful curls.  If you don’t think it’s true, take a look at all the products out there … curling irons, hot rollers, sponge curlers, soft twisty curlers, curling combs, volume boosters, mouse, shampoos that promise curls, perms… the list goes on.

So, if you are lucky enough to have curls, maybe you just need to get better acquainted with Ouidad so you can understand your specific curl patterns and textures, and love what you have — and what so many others want!

Take a look at this before and after case.  

Before & After

Enjoy more before and afters here