Ouidad: The Curl Experts

Cover, June 2010

The heat is on!  And if you have not already started preparing your hair for the upcoming season, your curls might be in for a long, frizzy summer. Thank goodness that Ouidad’s exceptional Sun Shield Leave-In Conditioner is here to help! In fact, the conditioner is so good at safeguarding those spirals that it’s being touted as an absolute must-have for outdoor hair protection, featured in the June issue of Ebony Magazine. Check out the article – 4 Fabulous Ways to Fight Fading and Defy Dry-out.
Because smooth, shiny curls can be your most desirable asset this summer, as you lounge poolside or on the beach, you’ll want to be sure that you’re doing all you can to protect your delicate tresses from the serious damage that the sun can cause. Sun Shield Sun & Sport Leave-in Conditioner contains effective UV blockers that nourish hair and protect it from environmental factors that can dull and dry out curls. The spray on formula creates an invisible shield that locks out elements such as wind, salt and chlorine.
It’s the perfect time to make sure that this summer is the best season yet for your hair, no matter what your curl pattern. With Sun Shield’s help you can be sure that all eyes are on you – and your fabulous curls – when the temperatures soar!

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It’s no secret that guys all over the world have naturally curly hair. Ouidad embraces the different backgrounds and hairstyles of men with curly hair everywhere! Many of these curly clad men face different environmental and practical issues to keeping those curls stylin’. But one issue that all curly haired men run into is how to style their hair for a wedding or other formal occasions. Not a problem – we know that your curly hair can look just as sharp as any other hair type for a classy night out!

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The key to a dapper evening look is to make sure that you differentiate your hairstyle just a little for the event. Ouidad can help add that special something to your curls!

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While any of our finishing products help add that little ‘something extra’ to a beautiful head of hair for a formal occasion, we at Ouidad suggest using our Styling Mist. For an occasion that lasts until the early hours of the morning, Styling Mist creates a long lasting hold that lets your hair move with you on the dance floor, but won’t flake on your suit or tuxedo.

So remember guys, have fun, be safe, and rock those sexy curls!

When US Weekly asked Hollywood’s hair and makeup experts to weigh in on what’s hot (and what’s not) this season, our very own Ouidad spoke up, sharing her noteworthy advice on how to manage your curls and stay on-trend!

In the magazine’s In & Out spread, Ouidad tells us how best to wear spring’s freshest hair accessories, to adorn your tresses with impeccable style. “Wide plastic headbands feel clunky during this warmer season,” says Ouidad.  So she suggests: opt for the pulled together look of a hair brooch. “Hair brooches are an easy way to add glamour to even the simplest spring look.”

In the piece 20 Express Makeovers, Ouidad reminds us how to de-winterize our hair and tame those frizzies for warmer weather, with a protective leave-in conditioner. Ouidad adds “To tame frizz, run leave-in conditioner through hair.” She says that “It coats cuticles to keep tresses sleek.”

Throughout the pages, Ouidad is also cited as hairstylist for Minnie Driver’s incredible curls, as well as having worked with Julianna Margulies and her magnificent mane!

Need more advice on how to keep your hair looking its best, no matter what the season? Ouidad is the expert that has heads turning!