Have you ever heard the phrase, “Well, it will grow back!” Or perhaps found yourself re-styling your just styled hair? Pinning back puffy bangs (that looked great on that straight-haired starlet), or desperately trying to tie back hair with a rubber band into a teeny-tiny pony tail due to a bob gone wrong….Ouidad saw these problems happening to curly-haired women everywhere, and so opened a salon dedicated only to curls . This first salon opened in 1984 in New York City .

Ouidad still offers top professional stylists at her flagship store on 57th Street who are specifically trained to work on curls. The goal is to make sure that you can actually work with and love your style, as opposed to crying over it and redoing it later!
One client said,
“The stylist who did my hair really took the time to talk to me about exactly what I wanted from my cut before she actually put her hands on my hair.”
Curly west-coasters started to travel the 3,000 miles to New York to get their hair done with Ouidad. The solution was clear, and Ouidad then opened a salon in Santa Monica, California. Now those west coast clients are echoing the sentiments of New Yorkers! One client put it simply,
“Can I just say, life changing!”
All stylists from coast to coast are trained in Ouidad’s patented carving and slicing method, which prevents gallons of tears shed later because of curls that have been cut too short and blunt, left to frizz outward, so throw away those rubber bands for good and join us in one of our salons or online! We want to hear from you!