Ouidad: The Curl Experts

Ashley

Spotted at St.Mark’s Place, NYC!

Occupation: Vintage clothing-wholesale and retail

Hometown: Originally California, but I live in Australia and Italy now.

So what are you doing in New York?

I’m opening an online store, so I’m in New York sourcing stock.

How would you describe your personal style?

Chaos!

What’s one word you would use to describe your curls?

Low maintenance.

How do you care for your curls?

I don’t really do anything to my hair…just wash shampoo it at night, get up, and go. And I don’t use any product in my hair.

What advice do you have for curly haired girls?

The key is definitely a good haircut. And also to work around your flaws…Wash hair at night, condition it, comb in the shower when hair is still wet and sleep on it.

photo via hairstylelounge.sheknows.com

San Diego loves curls, curls, curls! When you think about it, this Southern California city has a really great climate for maintaining vibrant, bouncy curls all year long.

Thanks in part to the mild weather and its beachside location, San Diegans have a uniquely laid-back view of life. Whether at the office, enjoying a leisurely brunch, or hitting up the Gaslamp Quarter with friends, you can be sure your curls will look effortlessly fantastic!

Here are a few tips from Ouidad for maintaining laid-back San Diego curls:

• When the weather is almost always perfect, who needs a blow dryer? That’s right, we’re giving you permission to give it a rest and let your curls dry in their natural splendor!

• As a desert city right at the Pacific Ocean, Ouidad’s Climate Control Heat and Humidity Gel will help protect your hair from frizz, whether taking a stroll on the beach or heading out for a night downtown.
• Don’t forget to keep those curls hydrated when you’re spending a lot of time in the famous California sun. Our Sun Shield Leave-In Conditioner does the trick leaving your hair soft, smooth, and protected.

We love that San Diegans really embrace their curls as part of their laid-back lifestyle. Thank you!

Natural curls are beautiful, but also susceptible to danger – especially on a lifeguard in Sunny Southern California! When the surf’s rough and lifeguards head in to rescue swimmers and surfers, they don’t have time to wait and ponder the harsh effects of the job on their curls!

So what’s a lifeguard supposed to do to protect their natural curls? Well for one thing, start with a visit to the professionals at the Ouidad salon in Santa Monica to get expert advice, the right cut, and the right products!

Image compliments of arbroath.blogspot.com

For the daily paces that Lifeguards put their curls through, its Ouidad to the hair-rescue with Sun and Sport Sun Shield Leave-in Conditioner to protect those curls from the harsh hair-realities of the hot, sun-soaked weather in Southern California. If damage has already been done, try a little first aid with Ouidad’s renew, restore and replenish!

Ouidad suggests washing natural curls only 2-3 times a week, and rinsing more often if necessary. Also to be proactive with the right protection, and maybe some deep treatment on that rare day off from the beach – it only takes 12 minutes! Work hard, play hard, look great – Ouidad knows the drill!