Ouidad: The Curl Experts

It’s true, having a tight and kinky curl pattern can hinder natural oils from making their way down the entire hair shaft. That’s why African-American hair can oftentimes appear dull, even though the scalp may be well moisturized. But no need to fret that a dull day is unavoidable: Ouidad knows just how to keep the luster in your locks all day long.

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The smart way to deal with dullness and spruce up your curls for that star-quality sheen is to identify the reasons why your hair may be looking so dry. You need to consider the effect that daily hair care habits can have on our curls—like heat styling and excessive product build-up.  Just remember Ouidad promotes that “less is more” and that it’s best to keep it simple.

So don’t overuse product, and keep your curls well hydrated; and to help keep that dry look away to keep curls radiant, day in and day out, try Ouidad’s trouble-free Shine Glaze serum method: simply rub two or three drops of serum between your palms and evenly apply the product to your hair (damp or dry), paying special attention to ends and outer layers of your hair. Done.

You just can’t beat a finishing product from Ouidad to help turn dull days into great hair days, so that you can shine everyday!

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You might recognize Kerry Washington from the Academy Award winning films Ray or The Last King of Scotland. No matter where you’ve seen her, it’s her great curls that always steal the show!

A Screen Actors Guild Award nominee, Washington has definitely proven her acting chops alongside some of Hollywood’s greatest stars.  She’s also a political activist and did her fair share of campaigning during the recent presidential race. So with a busy schedule of acting, modeling and political involvement, we know she’s not just another pretty face…but what a face, and what curls! Many of us would like to try those curls on for size, so, let Ouidad show you what you need to get a movie star quality coif.

Begin with a great starter kit, like our Curl Quencher Collection.  The moisture rich shampoo and vitamin packed conditioners will keep any set of curls looking healthy and vibrant. Plus, the curl defining gel hydrates your locks and maintains their style all in one. Then, just follow along with our step-by-step style guide to achieve your perfect look!  Voila!  Now you’ve got Kerry Washington-worthy curls, ready to go out and conquer this curly world!

Thanks to Ouidad, you already know how to fight the frizz. But to be sure you’re always donning perfectly defined curls, it’s just as important to know why frizz happens. Let us help you get at the root of the cause, so your hair can forever be frizz-free.

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Let’s get one thing straight; Frizzy hair is dehydrated hair.  And the three keys to healthy, luscious curls are: moisture, moisture and moisture! If your hair is dry and malnourished, your hair will undoubtedly frizz. And while it’s true that your frizzy hair might be hereditary (for example, if your mother has always had frizzy hair, it’s likely that you too are used to taming the frizzies) there are other reasons that frizzies occur.

If you are not careful to protect your hair from environmental elements like the scorching sun and the arid winds, hair can easily become dry and frizzy. For this challenge a nourishing leave-in conditioner can be used.

Likewise, regular blow drying, brushing or over-handling your hair can disturb your natural curl pattern and create frizz.  Remember that curly hair should never, ever be brushed—whether it is wet or dry. And opt for an air diffuser over heat styling to ensure healthy, beautiful curls no matter the weather or whatever curly inheritance your mother gave you!