“First there was Cher, then there was Madonna and now there’s Ouidad!”

-          From the video “Ouidad Celebrates 25 Years!”

Twenty five years ago, Ouidad and her husband Peter started a phenomenon with their now famous salons and curly-haired viewpoint. Over that time Ouidad’s work has transcended to an empowering lifestyle and a positive (curly) outlook. Now with this pioneering philosophy of curls and care, Ouidad has celebrated a major milestone: 25 year at our New York city location.

Want to take a behind the scenes look at the event?  In this great video, you’ll hear from Ouidad herself, her first clients and many other really fantastic testimonials. Take a moment and watch Ouidad celebrate her 25^th Anniversary!

Hear about Curls for a Cure directly from Ouidad and husband Peter and see why they chose to team up with the Breast Cancer Research Foundation where Ouidad, the business, matches donations dollar-for-dollar for this most important mission.

Curls for a Cure was originally created as a tribute to Ouidad’s mother who died of breast cancer and for Ouidad herself who contracted breast cancer at the same age her mother did.  As always, Ouidad’s message is one of hope, as she says,

“Breast cancer is not a death sentence.”

Do you want to get involved and make a donation? Join us in helping to find a cure by clicking here!

Ouidad takes her curl expertise to the streets of New York City in this great new video – tackling the toughest curl questions. Shampoo? Rinse? Condition? Styling? Products? Frizz? No problem, Ouidad has the answers, and she makes some new friends along the way!

Summer and humidity are no match for Ouidad and her curly-hair solutions. Let those curls bounce in the breeze, and shimmer under the hottest sun – just be sure to follow Ouidad’s advice first!

She came…she saw…she conquered!  Born and raised in Beirut, Lebanon, Ouidad came to New York and began doing hair and make-up for both Broadway and ad agencies.  Frustrated with the lack of skilled hair stylists and products specializing in curly hair, she saw an opportunity to fill a gap in the industry – a very wide gap, actually, since over 70% of men and women have curly or wavy hair.  In 1984, the tenacious and charismatic Queen of Curl, along with husband and business partner Peter Wise, opened the Ouidad Salon in New York City – the first salon ever for curly hair! Ouidad tells her story in an engaging video clip entitled “Who is Ouidad?”

“Curly hair is art. It’s beautiful.
It’s very sensual. It speaks.
A woman with curly hair has a great deal of energy.
So celebrate it! Enjoy it!
There’s nothing like curly hair!”
- Ouidad

I am thrilled to launch the new design of my packaging which you will start to see in the coming weeks.   For the past 2 years I have been in search of the right design to express the way I feel about curls.  To me curls are beautiful.  They’re bold, they’re natural, they’re vibrant, they’re classic – they are works of art.  And that’s exactly what my new look represents – the art and beauty of the curl.

I commissioned German artist Gisela Goppel to design the curl icon featured on the packaging.  Gisela told me that she was inspired by the energy and motion of curly hair. She worked with dynamic forms that reflect the shape of the curls, waves and loops and the design shows the richness and variety of curls.

What I’ve always loved about my packaging is that it’s timeless and never feels outdated.  Throughout the design process I saw countless images and layouts before I finally landed on this exact look that I had been searching for.  I believe the new expression shares both a sense of lasting design and my vision of curls as art.  And I feel that the new packaging embodies the essence of my curly haired clients and friends- strong, determined yet warm and fun-loving.  I hope you’ll love my new look as much as I do.   Please let me know what you think.

Ouidad