Ouidad: The Curl Experts

Summer is just around the corner and we’re excited that lounging on the beach days are getting closer and closer! Are you ready? You know, while most magazines give you tips on how to get bikini-ready, they often miss out on something very important: how to tame curls during those sweaty workouts in the sun.

Fitness magazine recently took care of that when they featured Ouidad in their “get gorgeous” section! Our Sun Shield Sun & Sport Leave-in Conditioner is a recommended locker room essential. And it couldn’t be easier to use: apply this product anytime on dry, damp or wet hair and before or during outdoor activities. And if you’re going for a swim, don’t forget to reapply afterwards.

Ouidad’s Sun Shield will create softer, smoother, and shinier curls for you. Best of all, it’ll protect your sporty curls from environmental factors like wind, salt, and chlorine.

Next time you work up a sweat or head for the great outdoors, you’ll know how to tame those tresses!

Champagne, canapés, smiles and glorious curls made for a celebratory “curls night out” recently with Ouidad in New York City! City gals and their pals with curls came out to our flagship New York City Salon for a night on the town of great fun and to learn how to work with their curly hair!

Ouidad herself was on hand to mentor these beautiful women and to share their excitement at finally having the tools to tame their curls. Here’s a peek at the fun!

After using Ouidad products and experiencing Ouidad styling, the women were uniformly enthusiastic. “Honestly,” said one participant at the end of the event, “my curls have never looked like this! I was a frizzy mess when I walked in!”

For some, leaving the Ouidad salon with healthy curls was a first. And, as they paraded out the door when the evening was over, one gorgeously-curly woman summed it up: “All I have to say is watch out, New York, because a lot beautiful curly women are coming out on the town tonight!”

Look out New York, indeed!

Image from INF via instyle.com

Before this season of American Idol started there were some doubts: “Could it work without the great Simon?” “Could Steven Tyler make the grade?”  “Would Jennifer Lopez be a major diva?” In short, the answers have turned out to be “Yes!” “Yes!” & “Yes!” – if by diva you mean she’s done an incredible job, displayed some amazing fashions & shared some fantastic hair styles!

It’s true – some of our favorite Latina locks have been showcased in so many beautiful ways in the last 10 weeks of American Idol. You rock J-Lo!

Recently named People Magazine’s Most Beautiful Woman in the World, Jennifer has also stolen our hearts with her encouraging words & honest reactions to contestants on American idol (even going so far as to cry when some are sent home). And you can get her cascading curls look with Ouidad’s Curl Quencher, perfect for often processed and color-treated hair (because let’s face it, this girl gets some awesome treatments)!

Use Curl Quencher to soften and moisturize even the driest and most energetic curls, and to help repair damage from excessive heat styling and chemical processes.

So J-Lo – Ouidad judges you to have winning curls, whether on the show or not. No matter how you wear them–they’re a “10!”