Ouidad: The Curl Experts

If, when you think of curls, you envision Shirley Temple or other young girls with bouncy ringlets, it’s time to look around. Today, not only are adult women embracing their inner curls, but even the more “mature” set is going (or staying) curly!

Photo via cinemablend.com

Today’s seniors are more healthy and active than the grandparents of decades past. That’s why both playful and well-kept curls can keep mature ladies looking their best.

Of course, hair does change with age. Besides starting to gray, it can lose elasticity and change in texture. Therefore it’s extremely important to care for more mature hair properly. When dealing with curls—whether short and tight or long and loose—a proper cut and style are essential. Ouidad’s trademarked carve & slice technique could do wonders for a head of hair that needs a fresh new look.

Moreover, since aging hair can be dry, and even limp, effective conditioning is a must. For seniors, Ouidad recommends Curl Quencher, a formula designed to moisturize the driest of hair. If deeper conditioning is needed, the 12 Minute Deep Treatment will penetrate the hair and rebuild the health and liveliness of mature curls.

Now when you think of curls, perhaps some of your favorite mothers, grandmothers or neighborhood senior citizens will come to mind….and as cute as Shirley Temple’s curls were, we think that 60–something Susan Sarandon’s curls are absolute perfection!

Image via your.hairstyle.com

It’s hard to overestimate what pop sensation Justin Bieber has done for the collective hair consciousness of boys and—dare we say – men, of a certain age! Over the past few years the long “side-swept bangs look” has been sweeping the nation, to say the least! And no one is prouder than Ouidad to know that even wavy and curly-haired guys are getting in on the super-shaggy style that requires just a little gel and a whole lot of attitude to pull off.

Image via your.hairstyles.com

So if you’ve already got the cool factor but are still searching for how to hold it all together, Ouidad Tress Effects Styling Gel is the perfect lightweight formula to keep masculine curls soft, smooth and in place while you skillfully flip your hairstyle from over the eye all day long.

To apply, first rake fingers through the under layers of your curls. Then, beginning at the crown, rake downward towards the curls’ ends; then rake the product through your hair starting at the temples and forehead and down to the crown of your head. This ensures that the product is worked evenly through your hair. Then, still using your fingers as a comb, direct your curls forward and angle over your forehead and eyes. Finally, stand back and check yourself out!  Admit it; Ouidad makes guys look good with bangs!

Image via Flickr.com

Even with all the negative press and health/safety concerns reported on the Brazilian blowout treatment, some women are still having it done. Ouidad certainly sympathizes with the frustration of frizz and knows that some women will do anything to get rid of it. However, certain hair-straightening techniques—particularly the Brazilian blowout—will truly damage your hair and can even jeopardize your health. Brazilian blowouts and other chemical straightening techniques dry and strip the hair, rendering it flat and lackluster … and badly damaged.

Fortunately, Ouidad is able to offer curly gals an alternative to these harsh techniques. The Ouidad Softening System, a technique that we’ve used for over twenty years, enables curly-haired women to wear their hair straight or curly without any damage to the hair. Ouidad discusses this treatment in this video:

In Ouidad’s softening system, the percentage of sodium hydroxide is as low as 3% added to a base of restructuring and moisturizing proteins with amino acids; this helps keep the bonding band in place so it will not break, but softens a bit to expand and loosen the curl. And each softening treatment is customized to the specific needs of the client’s hair and health and is monitored very closely. It is also left on a less time than your standard relaxers.

Contact Ouidad to see how you can have more a relaxed, softer hair without resorting to dangerous treatments. If, however, you’ve already had a Brazilian blowout treatment, Ouidad has some advice to help you grow it out.  Eventually, you’ll have your beautiful, healthy, vibrant curls back!