Ouidad: The Curl Experts

It’s true; conditioning is the key to your beautiful curls! We receive a lot of questions about the importance of deep conditioning, and Ouidad recommends using our Deep Treatment Intensive Conditioner at least twice a month to combat curl-aggressors like the wind, air conditionings, and blow-drying.

In fact, even the simple act of shampooing is dehydrating to your curls; the warm water opens the cuticle, allowing the cleansers to flow into the hair shaft and rinse out many of the nutrients. It’s the same thing that happens to your skin after washing your hands – they just feel dry.

This is why frequent conditioning should be an automatic part of your hair care regimen. By restoring these nutrients, lost through everyday living, your hair will maintain its internal weight, helping keep your swirls of curls vibrant and bouncy! It also eliminates the need for topical short-term fixes, such as non-breathable waxes, and the silicones and oils that tend to weigh the hair down and provide an artificial shine.

Deep Treatment is the foundation. So restore and maintain your curl’s health, beauty and vital nutrients – and let Ouidad show you the way!

For questions about Ouidad products, please feel free to contact our Curl Experts at 1-800-677-4247 or via email help@ouidad.com.