Ouidad: The Curl Experts

The Queen of Curls started her distinctive company based on a very personal passion.  And as a result, Ouidad has changed the lives of curly-haired consumers forever, building curl confidence one amazing product (and twirl) at a time!

Now Ouidad tells The Wall Street Journal how she’s serving the unique needs of the curly hair community, in this great video, part of the Journal’s How I Built It series.

But curl confidence is not the only thing Ouidad champions; she also encourages entrepreneurs to have confidence in business, inspiring those just starting out to believe in themselves!

It’s all about that confidence with Ouidad!

Here at Ouidad, we’re never out of great reasons to be in love with our curls! And for curly haired Latinas celebrating who they are and how they feel, here are three reasons for February to love those Latina locks:

They’re natural

While some of your amigas are paying good money and putting their hair through harsh treatments to obtain curls… guess what? You’ve got ‘em naturally!

You’ve got the right stuff…and Ouidad has the right stuff for you

It doesn’t matter what type of curls you’re lucky to possess, we all need a little product to help tame our tresses. The right product makes a world of difference when it comes to loving your curls. Here at Ouidad, you can shop by category, curl type, or hair concern to make it easier to get the right stuff for your mane.

Mornings are easy

Curls don’t have to be difficult and time-consuming,  in fact they should be just the opposite! Our very own stylist Sondriel demonstrates this perfectly in her 4-Minute Curls video.

This February, make it your mission to fall in love with your Latina locks all over again!

Image via www.imdb.com

At Ouidad we’re always looking for interesting curls on the silver screen, and we were royally delighted to see Helena Bonham Carter donning a retro-wavy look in her recent portrayal of Elizabeth Bowes-Lyon, the duchess of York in the historical drama and Oscar nominated film The King’s Speech.

We’ve long admired the talents of Helena Bonham Carter, who has mesmerized audiences with some pretty wild hairstyles over the years in diverse films such as Fight Club and Alice in Wonderland. She’s also sported a haunting curly look in her reoccurring role of Bellatrix Lestrange in the hugely successful Harry Potter series. Ms. Carter actually did “double curl duty” last year, as Harry Potter and the Deathly Hallows was filmed concurrently with the production of The King’s Speech.

Image via jollypeople.com

While her performance in The Kings Speech has been critically acclaimed both here and across the pond, it’s her coiled locks that have Ouidad praising her as royalty. Here at Ouidad, our own Queen of Curls would agree that Carter’s role as the self-assured and elegant Duchess (and mother of the current Queen Elizabeth II) fits perfectly with those confident and wavy curls. All we can say is, God save the Queen!