Ouidad: The Curl Experts

Photo via OKmagazine.com

If you were born with straight hair, chances are you have always envied the look that only bold, beautiful curls can achieve. Admit it, curly hair is totally irresistible! It’s just like the character from Beverly Cleary’s popular novels, the young Ramona Quimby, who was simply fascinated by her nemesis–Susan Kushner–and her “perfect” long, curly locks! As the stories go, when Ramona finally gave in to the overwhelming urge to pull one of Susan’s springy ringlets, she and Ramona became unending rivals!

Luckily for all you fans of curly hair, Ouidad knows just how tempting it is for straight haired girls to get their own irresistible curly look. So we are happy to see OK Magazine recently feature soft and touchable curly styles on some of today’s hottest Hollywood starlets. And you know that we weren’t surprised at all to see a typically straight-haired beauty in the layout, Slumdog Millionaire’s Freida Pinto, trying out a truly tousled curly look. Her luscious locks look so great in her new curly style – it’s hard to imagine them any other way!

So many curly styles have been highly desirable over the centuries, from the dramatic curly-haired periwigs of the Britain’s16^th century to the classic and glamorous 20^th century curls of Marilyn Monroe.) And what straight haired person could resist those curly haired perms of the big ‘80s?)

Here at Ouidad we know that curly hairstyles always make an impression and they’re here to stay, but we think it’s great that OK Magazine is trumpeting yet another resurgence of the curly look. Just don’t envy those bold, beautiful curls though – get them for yourself!

Image via naturallycurly.com

The Holidays are in full swing again, a season thanks and reflection. And leave it to Ouidad to put a curly twist on the holidays – reminding us to be grateful for the bounty of our beautiful twisty curls!

Even with the unpredictable weather it brings, this is a beautiful time of year. But the transition to colder, dryer days is rarely a smooth one for curly hair; the alternating cold, wind, fog, frost and snow are enough to confuse anyone’s curls.

However, there are plenty of good hair days this time of year, when you sport kinky curls. In a time when everyone is shampooing less and protecting their hair more, kinky curls can really stand out and look fabulous!  Here are some reasons to be thankful for your kinky-curly locks:

• Less is more when it comes to shampooing. Ouidad says that it’s unnecessary to shampoo your kinky curls every day; in fact one shampoo a week is advised. Just be sure to use a moisturizing formula like Ouidad’s Curl Quencher to moisturize, soften and protect your delicate kinky curls.
• Wearing hair in protective styles can prevent damage caused by cold, windy and dry weather.  Kinky hair always looks good in braids, twists, and locs—which all protect hair from the severe environmental elements.
• Curls look their best when they are left to dry naturally. Kinky hair can soak up moisture better than other curl types.  And when you need to blow-dry, use Ouidad’s air diffuser to provide a steady source of gentle heat.

Kinky curls are truly something to be thankful for!

2009 Curls for A Cure contribution to Breast Cancer Research Foundation

Pictured: Robbie Franklin Finke (Director of Marketing BCRF), Myra Biblowit (President BCRF),

Ouidad, Peter Wise (co-founder, Ouidad), and Hillary Solomon (President & CEO, Ouidad)

Breast cancer isn’t diagnosed only in October, and so we accept donations 24/7/365 at Ouidad – Curls for a Cure®.  Thanks to the generosity of customers like you, we’re having our best fundraising year ever and we’ve collected almost $40,000.00 in donations. With Ouidad’s promised dollar-for-dollar match, we’ll be able to donate almost $80,000.00 this year.

BUT… I said almost… We’re not there yet. Please take a moment to join us in funding the fight to find the cure. When you give, we’ll match your donation. There’s no purchase necessary and our combined donation is given to The Breast Cancer Research Foundation® where over 90 cents of every dollar donated finds its’ way directly into the hands of a research doctor.

There has been so much progress in research. Only lack of money stands in the way of finding a cure. Your generous donation can help us change the future of breast cancer.

When you donate online at Ouidad.com, you can dedicate your donation. What a great holiday gift.

Wishing you and yours health in the New Year,

Ouidad and Peter