Ouidad: The Curl Experts

You know that Ouidad loves curls in all their glory. So it’s no surprise that Keri Russell’s endless curls have had our attention since her early days on the television show Felicity.  (Sporting the kind of curls that always make us happy!)

2010 Emmy Image via becomegorgeous.com

So when Keri walked the red carpet at this year’s 62^nd Los Angeles Area Primetime Emmy Awards, her elegant and easy up-do was a fresh take on California cool. And the look made quite the wave.

In the past, Ouidad has shared some important tips for getting your curly up-do ready for a formal affair:

• Plan your hairstyle in advance. Russell, who now stars on FOX’s Running Wilde, completed her formal look with a floral hairpin that is soft and feminine.
• Use products that make your hair soft, shiny and healthy. For a hold that leaves your curls loosely styled, try Ouidad’s Styling Mist.
• Wear your curls with confidence.  When your curls look good and feel good, you can’t help flaunting them.  And Ouidad wants you to wear them proudly

Looks like Keri Russell well knows who the Queen of Curls is and followed Ouidad’s advice for the Emmy’s – and you too can be sure your next red carpet-worthy look will be just as stunning.

Photo via MissUniverse.com

At the 2010 Miss Universe Pageant, the beautiful and curly-haired Ximena Navarrete, representing Mexico, was crowned Miss. Universe. This savvy Latina will spend the year globe trotting and lending her name to some great causes.

Here at Ouidad, we’re hoping she’ll continue to inspire others with her head of full-bodied curly waves, which we definitely noticed during her crowing moment.  And recently, we also caught Ximena at the US Open proudly sporting a curly ‘do…that’s game, set and match!

Photo via MissUniverse.com

It’s no secret we appreciate it when public figures embrace their curls! Want to dress up your curls like Miss Universe? Finish off your curly style with Ouidad’s Shine Glaze Serum and lend that gorgeous sheen to dressing up your curls. .When you’re done styling, spread 2-3 drops between the palms of your hand and smooth over the ends and outer layers.

Our Ouidad Shine Glaze Serum will also help to keep the frizzes away as it helps your curls shine. Ouidad – it’s universal!

I’ve been working with Ouidad for over 13 years. I stay busy with my own clients, while new clients are mostly referrals. A short time ago a lady was recommended to the salon for a consultation. One of my colleagues suggested I consult with her for her particular questions. After introducing myself, she quickly informed me she was a breast cancer survivor. I did not expect her information and directness but appreciated it.  I have had past experience with cancer survivors and hair replacement and many women in the process of treatment who are experiencing the side effects bring in their hair replacements for our services.

My consultation sat before me with actually…..beautiful curls. Her naturally straight hair had never styled or permed curly…ever.  She did not know what to do with this new curly head of hair. This was not a visit of interest or fashion.  My potential client unhappily asked “What could I do for her hair and what was our Slice and Carve? How does that work?”

As I started explaining as simply as I could, her demeanor seemed to suggest my answers did not calm her. I stopped as an idea popped up…..”How would you like to watch me Carve and Slice?” Her face softened…. and as I returned to another waiting client, I demonstrated the technique for curly hair.

After completing the styling, I turned to my consultation for her questions and comments.  She wanted to know why there didn’t seem to be a set, exact pattern for cutting curls? “Simply put, rather than a generic size dress, we custom fit our styles as a tailored dress would be perfect on the body it was made for.”

Quiet though…she left.

Would she have ever consulted us with her straight hair in her life prior to treatment? From observing the life that she is now living, I don’t know. Compassion, respect, empathetic to another person’s emotions, my hairstyling with Ouidad has been such a rewarding life – easy at times, revealing, with the ability to create a beautiful, natural life for a woman. Hair means a lot to women, I experience the emotional shift to joy, freedom and then sensational gratitude.

When she left, I felt quiet too. I’m sorry for why she had those new curls, but I will be here when she’s ready to embrace them.

Vincent, Stylist, 57th Street Salon, NYC