Ouidad: The Curl Experts

Photo via Flickr.com

If you have curly hair, or are the parent of a KRLY KID, you know probably too well that humidity affects curls in ways that are not always positive … that’s why at Ouidad that we celebrate the arrival of fall, a less humid time of year in many parts of the United States.  Along with the arrival of changing leaves, apple picking and school days comes the arrival of crisp, clear, cool and dry weather. Hip, hip, hurray!

Of course, ultra-dry weather can lead to dry hair, so moisturizing in the fall and winter are key to healthy looking curls for your kids. Ouidad recommends conditioning with KRLY Kids No More Knots, our 2-in-1 detangling rinse and leave-in conditioner. No More Knots helps prevent split-ends and breakage – and doubles as a leave-in moisture treatment.

KRLY Kids No Time For Tears Shampoo is also helpful in dry weather, strengthening delicate curls with its nourishing proteins and amino acids. With healthy, strong curls, your children will be the best looking kids in the pumpkin patch this year!

Ouidad loves Sesame Street’s positive messages to young children, and their newest Muppet character and message “I love My Hair!” is no exception. We’ve watched the new video song clip from Sesame Street, along with half the country it seems, and love the snappy way this song promotes that a positive self-image is important, and that: I’m fine just the way I am.

Of course we especially like that the scenes depicts the lively curl-topped girl Muppet character happily singing about her hair (she wears it up, she wears it down and she wears it twisted all around!).  That’s one of the best explanations of the Ouidad message that we’ve heard in a long while! Like a previous piece about little girls and their hair on this blog – it’s just what we promote: appreciate and celebrate your hair!

Ouidad’s line of KRLY Kids hair care products includes all the tools needed for parents to keep their child’s locks manageable with minimal effort.  In fact, there’s something for every curly Muppet in your household!  With KRLY kids’ products, you’ll be singing the same fantastic message that the new Sesame Street song does – and that Ouidad holds so dear – I love my curly hair!

It’s been all over the news lately – reports about the Brazilian Blowout treatments and its dangerous formaldehyde-laden formula. According to independent testing results, the product contains dangerous levels of formaldehyde, a possible human carcinogen. Salons across the country are pulling this treatment off their shelves.

This is a serious issue that Ouidad has been fighting for over 25 years; women simply don’t need to endanger their hair and health with harsh, dangerous chemicals to get gorgeous hair. Ouidad said just last week: “it’s become a matter of life and death, and not just the risk of a bad hair day. Consumers need to be properly educated about the risks involved with these treatments, and to seek a safe solution.”

The good news is that the Ouidad Softening System (available only at Ouidad’s flagship salons in New York City and Santa Monica, Ca) is a deep treatment with a gentle formula, customized and hand mixed by Ouidad. This formaldehyde-free formula safely softens curls and includes a complete hair analysis along with gentle treatment application and deep treatment sealant.

Ouidad’s Softening System is not a straightening system – and does not contain the high levels of harsh ingredients that standard straightening does. The exclusive treatment uses half the processing ingredients, in combination with the protein and amino acid enriched deep treatment. The results are completely customized waves that are soft, frizz-free and shiny, lasting up to three to four months.

For clients who come to a Ouidad salon after having a Brazilian Blowout straightening, Ouidad would not recommend a Softening for at least 3 months post the straightening.  First she would recommend repairing the hair with her Damage Control Treatment, formulated to re-strengthen curls seriously damaged by chemical processes. Also, bi-weekly use of Ouidad’s 12 Minute Deep Treatment to help restore the hair to health would be recommended.

The Queen of Curls has pioneered the curly hair industry for 25 years as a stylist, entrepreneur, global educator and author and… always a woman with proud curly locks, working for curly haired women everywhere. That’s the Ouidad way.

For a recent update on the Brazilian Blowout Controversy, check out this report from ABC News’ Good Morning America