Ouidad’s Curl Care Innovation and Evolution
Out of the blue recently a client of mine asked “What has changed at Ouidad since you first started 12 years ago?” Ah, for me every day is the opportunity to transform women’s lives and feel the difference I make on the planet. Really! Women’s hair is their first real relationship.
Some more thoughts… 12 years ago our technology and experience didn’t contain the options and possibilities that we offer today. We now have the mastery to create style and provide solutions that yesterday’s hard work and research presented to us. There were no curly hair cutting, styling, products, or anything 25 years ago. From nothing but vision, determination and passion, Ouidad developed creations, which turned into curly answers.
Today we are able to communicate with the level of expertise and concern that only curly haired clients can relate to. I listen to my clients, I can see and literally feel her hair’s history and shape the curls into a style she loves and can care for by herself. Now, my clients can understand their curls and achieve the look that is best for them! Today’s curly women can have ease and speed with certainty, which life often demands on Saturday at 9pm…..they know that their hair will be stunning.
Vincent stylist, 57th Street Salon, NYC
Categories: 57th Street, New York City Salon, Ouidad Stylists, Ouidad, The Business
Tags: business, curls, curly hair, hair, Ouidad, ouidad salon, stylists
