Ouidad: The Curl Experts

Cover, June 2010

The heat is on!  And if you have not already started preparing your hair for the upcoming season, your curls might be in for a long, frizzy summer. Thank goodness that Ouidad’s exceptional Sun Shield Leave-In Conditioner is here to help! In fact, the conditioner is so good at safeguarding those spirals that it’s being touted as an absolute must-have for outdoor hair protection, featured in the June issue of Ebony Magazine. Check out the article – 4 Fabulous Ways to Fight Fading and Defy Dry-out.
Because smooth, shiny curls can be your most desirable asset this summer, as you lounge poolside or on the beach, you’ll want to be sure that you’re doing all you can to protect your delicate tresses from the serious damage that the sun can cause. Sun Shield Sun & Sport Leave-in Conditioner contains effective UV blockers that nourish hair and protect it from environmental factors that can dull and dry out curls. The spray on formula creates an invisible shield that locks out elements such as wind, salt and chlorine.
It’s the perfect time to make sure that this summer is the best season yet for your hair, no matter what your curl pattern. With Sun Shield’s help you can be sure that all eyes are on you – and your fabulous curls – when the temperatures soar!

It’s no surprise that gorgeous curls are “in style” this spring and summer. Nonetheless, we were thrilled to see that the magazine InStyle devotes several pages to curls—and to Ouidad products!—in its special Spring 2010 Hair issue.

Photo via justjared.buzznet.com

Inside the publication, there’s a ton of great advice on keeping curls looking their best, including suggestions on proper cuts and easy styling tips.  And, when it comes to curl-focused products, the editors point out that Ouidad’s Curl Quencher shampoo and conditioner are the perfect duo to keep curls hydrated. The magazine also recommends Ouidad’s Double Detangler for styling longer hair.

Their advice is sound. Ouidad’s Curl Quencher shampoo, when used every couple of days, soothes thirsty curls and leaves hair shiny and manageable. (Ouidad advises not to shampoo every day. This allows the hair’s natural oils to lubricate and protect the hair. Her suggestion: On days you don’t shampoo, use a light spritz of Ouidad Botanical Boost to refresh hair.)

As the InStyle article notes, Ouidad’s Curl Quencher Moisturizing Conditioner is the perfect companion to the shampoo. Its vitamin and botanical-rich formulation softens and moisturizes even the driest and most unruly curls, while detangling, making hair more manageable and helping to repair damage from excessive heat styling and chemical processes. Finally, if you want to define and hold your curls, use a dollop of Ouidad’s Curl Quencher Gel, a holding gel rich in botanical emollients and Pro-Vitamin B5.

With InStyle’s tips and Ouidad’s products, your curls will be stylin’!

Don’t you just hate it when you’re out fighting crime & your curls suddenly go flat? We know we do! Thankfully we have some tips on how to keep those waves in place; just like the curly-clad Scarlett Johansson who plays an undercover S.H.I.E.L.D. agent Natasha Romanoff, in the huge hit movie Iron Man 2.

Image Via The Huffington Post

In order to get in shape for the physically demanding role, Scarlet told People magazine,

“I kicked some major butt. It was many, many, hours, days, and months of stunt training and strength training, but it’s fun because I had a goal. The goal was the Lycra cat suit.”

We may not all be training to get into a form-fitting cat suit, but who wouldn’t want tips on how to get those totally awesome curls? In the role of the secret agent, Scarlett’s hair has an exciting life of its own. Just check out those totally fit curls!

Need some tips to get your curls to look as amazing as Scarlett’s? Before you head out in to the night to fight crime, try this:

After shampoo & conditioning, use Ouidad’s styling gel or cream; take small one inch sections of your hair and make small twists, and diffuse dry.

Keep twists loose while you work. The smaller the sections for this style, the cleaner and tighter the curl.

Finish with our texture spray or firm hold spray and scrunch through as you spray.

Voila! You and your curls are ready to fight evil-doers everywhere! With Ouidad’s products, made especially for your hair type, Secret Agent Curls are just around the corner. And you’ll never have to say “It was slightly painful, but in the end it really paid off!”