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An Eye Opening Experience in South America

Monday, 22 March 2010 by Ouidad

I’m back in South America and since my last visit I’m noticing more and more women wearing their hair natural. In Argentina and Brazil straight hair is a sign of status and curly hair is sometimes associated with the lower class. Every week women rush to salons to get their hair blown out.

Being in South America and meeting with the media in Argentina, Brazil, Peru, and Columbia has been such an eye opening experience.

I’m finding that women would love to wear their hair curly; they just needed to learn how!  When I speak to them they’ll look at my curls and smile and confess that since I’ve been promoting curls in Latin America they have been trying to wear their hair curly and really enjoying it.

Many do get mixed opinions on their curls but they don’t seem to mind.  One woman told me her husband loves her curly hair but when they attend his business parties he asks her to wear it straight because he has an image to uphold.

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Categories: Ouidad en Español, Ouidad Voices
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5 Comments for “An Eye Opening Experience in South America”

  1. 1EduardaQ

    wrote on 24 March 2010 at 10:40

    I totally agree. I am from Brazil and I have wavy hair on top and curly at the bottom. Whenever I go to Brazil, my friends ALL blow dry and straighten their hair because it is associated with higher class. It makes me disappointed because I don’t like spending time blow drying my hair to change the texture and I shouldn’t have to!

    I just really want my hair to behave so everyone, and not just me, can see how pretty it is all by itself.

  2. 2Luna

    wrote on 12 June 2010 at 13:49

    Iam from Brazil. I have curly hair and I love it, but I have difficult to find good products with good prices. Ouidad please we need your products here in Brazil!
    (sorry if wrote something wrong but I don’t speak english)

  3. 3admin

    wrote on 17 June 2010 at 18:00

    Hello Luna,

    Thank you for writing in. Unfortunately, at this moment, our products are exclusively available in the United States. Please keep in mind that we do ship internationally to many countries including Brazil. We will keep our international customers in mind with any future distribution of our products and we’ll be sure to keep you posted on any updates. Thank you for choosing us and have a great day.

    Best wishes,
    Ouidad Customer Service

  4. 4Luna

    wrote on 17 June 2010 at 18:27

    Thanks for the info. A store here in Brazil would be better but it’s good to know you are shipping to Brazil.Soon I’ll buy the site

    Once again sorry for my english but I think you can understand a little (laugh)

    Graciously,

    Luna.

  5. 5Rebeca

    wrote on 19 October 2010 at 8:45

    I love Ouidad products. I´ve bought then for the fist time last year when I went to NYC. Since there, my curls are so beautiful!

    Yes, I always recomment Ouidad for my curly brazilian friends!

    I went back to NYC store this year and I´m hoping to go there really soon!

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