Ouidad knows the importance of the right products for taking care of those perfect curls. And based on our recent survey results, you agree!

In the survey, 72% of us indicated that we stick with one brand; if it’s not broken don’t fix it! When it came to the “must-have” product, styling product topped the list as most important to us with 35 % of the vote – but daily conditioner, (21%) deep conditioner (22%) and defrizzer (19%), were close behind.
With the importance of using the right product to get the right look, it’s no surprise that a whopping 92% of us surveyed say that we seek out the right products for our specific hair type. Ouidad’s message has always been about working with your curls with the tight tools. Also, we remember that that “less is more” when it comes to curl care.

It’s also good to see 53% of us are on track when it comes to washing, sudsing-up two or three times a week, and giving our curls the TLC they deserve (and need.) Choosing the right products, being kind to your hair, and keeping it simple – Ouidad is ecstatic that the curl love is spreading! Keep up the good work!