Curls Need Curl Experts, Like Ouidad!
Ouidad often talks about the right cut, the right stylist, and working with your curls “Stop fighting Mother Nature! Learn to work with your waves and you’ll learn to love your curly hair.” Ouidad tells us that you’ve got to let those curls shine!

According to recent Ouidad surveys, we overwhelmingly agree that the right cut is key – 92% in fact said that it was very important. Interesting results, since 78% of us also felt their stylist didn’t really understand their curls.
So what happens when 97% of us feel our stylists could do better? Sadly, it has left 89% of us in tears at least once due to a bad haircut. Ouidad to the rescue! No one with beautiful natural curls should be in tears because of a badly executed cut and style – not when Ouidad has proven her Rake and Shake technique.
Talk to your stylist – before the cut – and if he/she doesn’t understand your curls, then step away from the scissors and find a curl expert, like Ouidad!
Categories: Ouidad, The Business
Tags: curl expert, curls, curly hair, hair, Ouidad, Ouidad Salons, queen of curls, rake and shake, stylist
