Ouidad: The Curl Experts

When New Beauty magazine wanted expert advice on current trends in sexy curls and curl maintenance, of course they asked Ouidad!

In the summer issue of New Beauty, with Heidi Klum on the cover, Ouidad explains how the big, wild perms of the 80′s are gone, replaced with softer, gentler perms that work with your hair and can mimic natural curls.

The key to new perms according to Ouidad, is to communicate with your stylist – so you get the curls you want, which can be anything from loose and wavy to tight ringlets!

To keep your perm perfect, Ouidad suggests a gentle shampoo and lightweight conditioner — so as not to weigh down those sexy curls — along with a monthly intensive conditioning treatment to extend the life of your curly perm!

For more tips on transitioning to sexy curls, and keeping them perfect, pick up a copy of New Beauty, or visit Ouidad online, at www.ouidad.com!