Ouidad: The Curl Experts

Summer is proving to be flourishing with Ouidad!  Next time you’re browsing through your favorite magazines, be sure to pick up the latest issues of W and Us Weekly! Both major mags give big thumbs up to their favorite Ouidad products!

The July issue of W features a Summer Lovin’ article all about simplifying summer beauty routines.  What do they recommend for keeping the flyaway’s at bay?  Our Double Detangler! Their reasoning? “Sticking a brush or a comb into a head full of curls usually leads to frizz, breakage and bad hair days.”  We agree!

Us Weekly is also praising Ouidad’s sizzling hair products. In its Post-Pool Treatments Q&A, they recommend our Water Works Clarifying Shampoo to help strip your hair of chlorine to help keep it protected from summer’s wear and tear.

Check out both issues for the full scoop!  Be sure to stock up on your favorite products so you can rest assured your hair is protected while you’re out there enjoying the sun and surf! For even more protection from heat and humidity this hot summer, try our Climate Control!

The Greek Philosopher Socrates told us to “Know thyself”- Ouidad could not agree more – she wants you to “Know thy curls!” By know thy curls, Ouidad means to know what type of curls you have, and how best to take care of them.

So you need the secrets of how to care for your curls – and Ouidad is ready to guide you to the answer! If a self evaluation of your curls doesn’t answer all your questions, then it’s time for a consultation with an expert – your hair stylist.

Ouidad reminds us that there are many topics to be covered with your stylist, and they should include:

• your lifestyle
• time you plan to spend styling your hair
• how often you shampoo
• weaknesses with your hair
• length & style changes, likes and dislikes.

Ouidad also reminds us to ask a lot of good questions of your stylist:

• what is your hair’s texture
• trimming
• options for your curls and the style
• how easy it will be to maintain “the look.”

During a consultation you need to be honest; this is not the time to pretend. Remember, know thyself, know thy curls, know thy stylist – and enjoy thy new hairstyle!

Pictures speak unanswered prayers. A new client showed me the style of her dreams, of curls and of glamour. Surprise!  It was Farrah Fawcett. I haven’t had a request for her look in more years than I’d like to admit.

After having a lively consult, I realized her choice was perfect for her looks and personality. Although the exact style was not without all the tricks and props that it took to create her photo shoot….we could create the look and feel of sexy, glamorous long curly hair. My client’s curl type and texture would be great ingredients for this delicious style.

Finished with her new fantastic look…there was no going straight home – she had to go out and show off her glamorous waves. I loved the challenge and the delight of happy endings, with her new beginning.

Vincent, Stylist, 57^th Street Salon, NYC