Ouidad: The Curl Experts

It’s no surprise to us… Ouidad has become quite a hit on HSN (Home Shopping Network).  In fact, they have even built us a signature production set… a true sign that you are up and coming in the world of television. This is really an exciting experience for Ouidad, since we are able to deliver our “love your curls” philosophy to so many more people. And Ouidad loves the viewer call-in segments. So if you happen to catch her on HSN, please do call in and speak with her. She’d love to hear from you.

By the way, if you haven’t already checked out the behind the scene action and photos from our previous appearances at HSN, check out Ouidad’s Facebook page where you’ll find some interesting behind the scene photos and video of what goes on during a live TV production.

Each show brings new logistics challenges. I wish you could all be in our warehouse to get a sense of the buzz of activity and excitement that goes into preparing for every on-air performance. It’s a huge effort to pack all the special HSN product configurations and special on-air offers that will be available for 30 fleeting minutes. Virtual armies of friends of employees generously assisting us in our duties.

After the last of the pallets are loaded, and the trucks pull away, there is a sigh of relief and the huge pride of accomplishment at the end of a project completed. Why do we love it so… because we know that after each show, thousands more people will be well on the way to learning to love their curly hair.

Peter Wise, COO