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The New Ouidad Packaging…I am so Excited!

Monday, 18 May 2009 by Ouidad

I am thrilled to launch the new design of my packaging which you will start to see in the coming weeks.   For the past 2 years I have been in search of the right design to express the way I feel about curls.  To me curls are beautiful.  They’re bold, they’re natural, they’re vibrant, they’re classic – they are works of art.  And that’s exactly what my new look represents – the art and beauty of the curl.

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I commissioned German artist Gisela Goppel to design the curl icon featured on the packaging.  Gisela told me that she was inspired by the energy and motion of curly hair. She worked with dynamic forms that reflect the shape of the curls, waves and loops and the design shows the richness and variety of curls.

What I’ve always loved about my packaging is that it’s timeless and never feels outdated.  Throughout the design process I saw countless images and layouts before I finally landed on this exact look that I had been searching for.  I believe the new expression shares both a sense of lasting design and my vision of curls as art.  And I feel that the new packaging embodies the essence of my curly haired clients and friends- strong, determined yet warm and fun-loving.  I hope you’ll love my new look as much as I do.   Please let me know what you think.

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Categories: Ouidad News, Ouidad Voices, Ouidad's Message, Ouidad, The Business
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58 Comments for “The New Ouidad Packaging…I am so Excited!”

  1. 1Brooklyn Curls

    wrote on 22 May 2009 at 16:44

    Any comments? Simple. 2 Words: Love it!!

  2. 2Paula

    wrote on 25 May 2009 at 19:43

    Thank you SO much for the complimentary bottle of Climate Control – I absolutely LOVE the stuff, and the packaging is terrific – I like the look alot !

  3. 3Kathleen Campisano

    wrote on 27 May 2009 at 8:30

    Great look for a great product.It definitely conveys the curl as an artistic scroll!!!!!!

  4. 4Carol

    wrote on 3 June 2009 at 3:58

    Love the new design!

  5. 5Sandra

    wrote on 6 June 2009 at 19:08

    I love the look of the new packaging, but now I can’t easily tell how much product I have left! One of my favorite products is the PlayCurl mousse, and it’s impossible to know ahead of time when I need to re-order now. Any chance of making it so there is a gap where the label meets???

  6. 6francesca

    wrote on 17 June 2009 at 6:53

    Beautiful! I love this new design – it gives the products a hip yet elegant look.
    It’s fab!

  7. 7Christa

    wrote on 17 June 2009 at 18:00

    It’s perfect!

  8. 8Peggy Sturman

    wrote on 30 June 2009 at 7:22

    Fabulous, Strong, Energetic with Movement. Perfectly inspired to represent Ouidad as well as your clients. I love reaching for my new Ouidad products! The packaging represents yet another gift! Thank You.

  9. 9Jennifer Taveras, NYC

    wrote on 30 June 2009 at 7:35

    The art of curls you captured within the design is flawless. The colors used are beautiful as well. Great job!

  10. 10Bobbi

    wrote on 30 June 2009 at 7:56

    I loved the old design. The clear bottle made it easy to tell when it was time to reorder. Graphically easy to tell one product from the other. I like clean, clear, graphics.

    The product is still great and I am saving my old climate control bottle to keep on my bathroom counter. I will refill it.

  11. 11Rebecca

    wrote on 30 June 2009 at 9:10

    I think the packaging is beautiful- but I cant tell how much gel I have left… I think there needs to be more room between the bottom of the bottle and the label! (Should be an easy fix, right??!!)

  12. 12Mare

    wrote on 30 June 2009 at 9:25

    I like the design a lot but really liked the simplicity and classy look of the old CLEAR bottles. I was able to see how much product was left. I liked the black classy style of the printing on the old bottles. Also when you mail your new bottles, please remember to put tape on the top! I received a Climate Control and it had leaked considerably in the box! The replacement was sent the exact same way-NO TAPE!!

  13. 13sarabeth rothfeld

    wrote on 30 June 2009 at 10:20

    Hi Ouidad,
    I love the new packaging, especially all the different colors. I do see the point that it’s not opaque so seeing how much product left is harder..
    but the most important part is the wonderful product inside!! I’m such a fan and have been for years.
    Best wishes, Sarabeth

  14. 14Thalia

    wrote on 30 June 2009 at 12:56

    I love the new packaging and very much appreciate the complimentary bottle of Climate Control Gel (my FAVORITE product:). I think the new look is fresh, clean, and gives the products an updated glamorous look.

  15. 15Carole G.

    wrote on 30 June 2009 at 16:28

    Love your products and clever new design. Clean, uncluttered, feminine, classic – Bon Chance!

  16. 16Elise

    wrote on 30 June 2009 at 19:19

    I like the design, just hope you offer the same very large size bottle so I don’t have to order often. And don’t let the prices go up!
    Tress F/X and Balancing Rinse are my favorite hair products!

  17. 17Debbie

    wrote on 30 June 2009 at 20:45

    The new label is pretty to look at, but as others have stated I can’t tell when the my products are running low. I will keep the old bottles and just refill them.

  18. 18Grace

    wrote on 1 July 2009 at 0:09

    Ouidad, Hi! I love the new design. It is so appropriate, fun, lovely and classic. It will be timeless. From the earlier comments, I can see that I will probably agree that I’d like to see how much product is left, too, but I think that can be solved by holding the bottle in your hand and figuring it out by how heavy the bottle feels. I also love your Climate Control and Leave-in-Moisturizer (the best!) and look forward to ordering soon so that I can get the newly designed bottles.

  19. 19Nicoline

    wrote on 1 July 2009 at 15:39

    We are sorry for the leakage of your Climate Control gels. Currently, we are taping the bottles. Also, thank you for your thoughts on the design of our new and old packaging.
    Ouidad Customer Service

  20. 20Nicoline

    wrote on 1 July 2009 at 16:54

    Thank you for writing in. We were in the middle of repackaging, and they weren’t available. We’ve had the large size bottles since June. Please visit our website to view all the sizes and prices available. Thank you.
    Ouidad Customer Service

  21. 21Leslie

    wrote on 3 July 2009 at 16:26

    I love the new design on the bottles, but I am very upset that the product has been altered. I have used Balancing Rinse for at least 10 years and loved the clean fragrance that didn’t compete with your other hair products or my perfume. I was dismayed to open a brand new bottle and have the sickening sweet smell of coconut come out of it! Now a great product smells just like what you can buy at the drugstore and for a lot less. I was then advised to try Curl Quencher which I have used in the past so I ordered the largest size only to find out it smelled rancid. While custome service was happy to offer me a refund this is very disappointing. Why change a good thing?

  22. 22denise

    wrote on 5 July 2009 at 1:16

    I love the new design. Will the old pump fit the new 32oz bottle of Climate Control? I didn’t know if I should save it. On my last order, you sent 4 8oz bottles, but it looks like you have the larger bottle again.

  23. 23Nicoline

    wrote on 6 July 2009 at 15:20

    Yes, the pump does fit the new bottle.
    Ouidad Customer Service

  24. 24Nicoline

    wrote on 6 July 2009 at 15:54

    Thank you for the question about our products. We do not often make changes to our products, but from time to time to ensure that our products are of the highest quality we may introduce new ingredients into our formulations. Approximately 6 months ago Balancing Rinse added conditioning elements and proteins so it can feel slightly thicker and this may have altered the fragrance slightly. The Curl Quencher formula did not change so if you received a product that you felt was off, you should return it for a new product or refund.
    Ouidad Customer Service

  25. 25Marie

    wrote on 9 July 2009 at 12:58

    I too was upset and disappointed with the new fragrance of the Balancing Rinse. I have been using it for many years and loved the clean scent of the original. The coconut fragrance has not ruined the effect of the fomula itself, but the smell does make me ill. The Climate Control Gel is the only thing that works on my hair and my daughter’s hair–both very thick and curly. Thanks for making great products!

  26. 26Regina

    wrote on 11 July 2009 at 16:47

    Is the Tress Styling Gel the same as the old Tress F/X Styling gel? I’ve used that product for years, and it’s the only styling product that has every worked for me. Thanks!

  27. 27Nicoline

    wrote on 13 July 2009 at 16:27

    Yes, it’s the same product. The name changed from Tress FX to Tress Effects.

    Thanks for visiting our blog,

    Ouidad Customer Service

  28. 28e m

    wrote on 14 July 2009 at 21:59

    I have to say – as much as I like the Ouidad products. I really DO NOT like the new smell of the Botanical Boost! It smells more like chemicals or something now. I do NOT enjoy using it as much as the old formula.

    Would you consider going back to the old fragrance / formula?

    thanks.

  29. 29Nicoline

    wrote on 16 July 2009 at 17:21

    Thanks for your feedback on Botanical Boost. The fragrance was slightly modified due to a change with our ingredient supplier. We have heard from some customers that the fragrance is now too intense so we are reducing the dosage of fragrance when we produce Botanical Boost in the future.

    Thanks for your feedback!

    Ouidad Customer Service

  30. 30Susan

    wrote on 12 August 2009 at 12:09

    I love the new design of Ouidad. I thought the old one looked dated and generic. The new design is fun and modern!

  31. 31Margaret

    wrote on 20 August 2009 at 0:05

    The new packaging is a lot of fun, and fun is what a curly girl has when she uses Ouidad products. I love my curls!

  32. 32Grace

    wrote on 23 October 2009 at 15:51

    Dear Quidad,
    Thank you for the Climate Control, I hope you have another 25 SUCCESSFUL years!!
    I’ve used the product when it was warm last month, it works well and I think it’s great! The packaging is happy, uplifting.
    Now that it is cooler in PA, I am looking into your other products to protect and moisturize. Your web site is so helpful. Hope one day soon I will be able to come to your salon for a haircut!

  33. 33curls

    wrote on 18 November 2009 at 10:51

    Dear Quidad,
    I love all your products!
    The new packaging is really pretty, but it is hard to see the quantity left in the bottles, since they are opaque.
    I’m really not crazy about the new fragrances (the Gentle Shampoo, the Balancing Rinse and the Botanical Boost… the Styling Spray is the same scent as the older version). I totally loved the clean smell of the latter formulas. They still work as wonderfully as the older ones, just that smell that is different (scent fanatic here!).
    Please keep up the great work!! All your products have changes my hair, and my life! I would not be able to control my curls without Ouidad!! Thank you!!

  34. 34Nicoline

    wrote on 19 November 2009 at 13:39

    Dear CurrrlyGurrrly,

    Thanks so much for taking the time to comment! So glad that Ouidad could make a difference!

    Nicoline for Ouidad

  35. 35curls

    wrote on 21 November 2009 at 17:42

    Dear Nicoline,

    Happy that you wrote in concern to my posting, but maybe it would be nicer if you had actually read what I wrote.
    The newest bottles and formula scents are NOT AS GOOD AS THE OLDER VERSIONS. From the looks of the other posts, I am not the only one who feels this way. Hopefully, someone will catch on and return to the old fragrances and bottles or adjust the scents and bottles so that we can all continue to use the products that we have grown to love.

  36. 36Nicoline

    wrote on 25 November 2009 at 17:48

    Thanks for the feedback.

    We love the new look and design of the Ouidad bottles, but understand that it can be harder to see how much is left. We are looking at label options and may modify in the future so that you can see the quantity remaining in the side of the bottle.

    In terms of fragrances, we are dedicated to offering the finest product that we are able to provide. From time to time to ensure that our products are of the highest quality we may introduce new ingredients into our formulations which may have an impact on our fragrance. We try to match our fragrances as much as possible to keep them the same, but there can be some variations when there are slight formulation changes. Any formulation changes will continue to deliver superior benefits to assure that your curls always look their very best!

    We wish you a Happy Thanksgiving,
    Ouidad Customer Service

  37. 37Deezcurlz

    wrote on 8 December 2009 at 23:23

    Love Finishing Spray. Light fragrance that disappears and it is never sticky like typical hairsprays.

  38. 38Amy

    wrote on 9 December 2009 at 11:35

    I have had naturally curly hair all my life. My mother is a beautician and this is the first product that we have found that leaves my curls beautiful with shine and no frizz. I absolutely love this product. My curls are softer with less product used on them for a more natural feel vs. the heavy amounts of frizz control gel that I previously had to use. I just wish the product was a little cheaper. Love it and will continue to use it.

  39. 39Lynne

    wrote on 20 January 2010 at 10:24

    I just love the botanical boost. It makes my hair feel soft yet in control and love the scent. It is a great pick me up.

  40. 40Nara

    wrote on 8 March 2010 at 21:13

    u can sell it in my country..ok i live in cambodia i want use it so much……….

  41. 41Mary Wickwire

    wrote on 10 March 2010 at 13:08

    I am an older woman. Just had a “body” perm, and it is just that. Not much curl, but need to do something to inspire my hair!!!
    As I watched your presentation last evening, I was so excited to think I could do something to get this expensive perm a boost. (Maybe not expensive to some but almost $100. is plenty to us retired folks!)
    I want so to have some curl. My hair is shoulder length, I wear it back because it just doesn’t give me the lift I need,so I am thinking about ordering your product, just not sure which one I should get. We lead a relaxed lifestyle on the Oregon coast in the summer, actually work for a county here, and I don’t want a “fussy”do, just some curls! Thanks for any suggestions, if you are able to do that!!! Mary

  42. 42Nicoline

    wrote on 15 March 2010 at 16:34

    Hi Mary, Thank you for writing in and expressing interest in our curly hair products.
    The first product you should look into would be our Deep Treatment intensive conditioner, which will give your hair essential nutrients and proteins to maintain its health. You would also benefit from our Botanical Boost spray-in-conditioner which will help hold moisture in your hair, which will also assist in maintaining your curly hair style. Our Climate Control Heat and Humidity Gel is an excellent product to style your hair with because it will hold your style and eliminate/fight frizz, especially in humid weather. The aforementioned products are what you saw in our Curl Confidence infomercial. Now, in terms of which shampoo and conditioners to use, follow this guideline: Our Clear and Gentle Shampoo and Balancing Rinse Conditioner come from our “Tame” line which is designed for universal curly hair. Our Curl Quencher Shampoo and Conditioner come from our “Quench” line which are designed to help moisturize really dry, damaged and thirsty curls. Our PlayCurl Shampoo and Conditioner come from our “Boost” line which is designed to boost the volume of thinning and finer hair by distributing polymers to expand the hair follicle. So, depending on the needs of your hair you can easily see which line of shampoos and conditioners will be most beneficial to you!
    We hope this points you in the right direction!
    Ouidad Customer Service

  43. 43Donna Manger-Weil

    wrote on 16 March 2010 at 9:10

    I love the new design but functionally i like the old design better. It’s not about how much product i have left as it is the old color system and simple bold letters on the side that enabled me to quickly glance and grab the product easily (given us curlies need more than one product at a time). The colors of the new design are beautiful, feminine and strong at the same time so i understand the desire for the redesign. The product inside remains as great as ever so for me the product remains as prominent on my bathroom shelf as before; its just a little less convenient to use. Nonetheless i am a huge fan as are the rest of the curlies in my fam. Ouidad, you’re the best and perhaps over time i will adjust and grabbing the styling gel will be just as fast as it was before….

  44. 44Donna Manger-Weil

    wrote on 16 March 2010 at 9:11

    Now i gotta go order some more product!

  45. 45MA

    wrote on 17 March 2010 at 22:37

    I’m not a fan of the new look. It looks young and cheap. The old look was clean, classic and recognizable- it was timeless, similar to other classic high-end hair products, such as Paul Mitchell. This looks like a Tween product, especially with the different colors. I do love your products, however, so I will keep purchasing and re-use my old bottles!

  46. 46suh

    wrote on 7 April 2010 at 13:03

    Por favor exportenlo a Lima – Perú, con la humedad que hay aqui el pelo rizado siempre es un problema, y al parecer sus productos son la solución!
    Saludos

  47. 47admin

    wrote on 8 April 2010 at 18:37

    Gracias por escribir. Nuestros productos sólo están disponibles aquí en los EE.UU. Por favor, visítenos http://www.ouidad.com, allí se puede realizar un pedido. También puede llamar al 203-798-2737x 507 o 800-677-4247. Gracias!
    Ouidad Customer Service

  48. 48Robin

    wrote on 28 April 2010 at 12:50

    Your deep treatment intensive conditioner was the best curly hair product ever invented. My curls were magnificent and the compliments were nonstop. However, you changed the formula and this product now dries out my hair, the curls look frizzy, and the compliments have stopped. In addition, the new scent is repulsive. I no longer buy this new inferior product. Shame on you. Please let me know when you change it back! I miss it!

  49. 49admin

    wrote on 2 May 2010 at 23:27

    Hi Robin,
    Deep Treatment has been enhanced with additional proteins and amino acids (it now has a blend of 21 amino acids.) With the additional proteins and amino acids, the overall health of the hair will be improved and for a longer period of time.
    Thank you for your comment,
    Ouidad Customer Service

  50. 50Sarabeth

    wrote on 3 May 2010 at 0:00

    I do like the new design. It looks like flowing curls. What I miss is the see-through packaging since I can’t see how much product is left. That’s about it.

  51. 51alexandra

    wrote on 28 September 2010 at 21:50

    hello Ouidad has traumatized me with that product that is lol I love them and want them but I’m in Colombia and I think it’s hard and let me know I can do there’s a solution thanks

  52. 52admin

    wrote on 1 October 2010 at 14:12

    Dear Alexandra,

    Thank you for writing in. Unfortunately, at this moment, our products are exclusively available in the United States.

    Please keep in mind that we do ship internationally to many countries including Colombia. We will keep our international customers in mind with any future distribution of our products and we’ll be sure to keep you posted on any updates.

    Thank you for choosing us and have a great day.

    Kind Regards,
    Ouidad Customer Service

  53. 53Amara

    wrote on 30 November 2010 at 8:29

    Hey!
    I saw the Ouidad Commercials and all the reviews and comments. I have to say I’m really impressed with all the ratings and comments. I really do need help with my hair. Its dry and frizzy. My hair is wavy though. I’m just wondering will Ouidad help replenish my hair and make it healthy again or I just have to cut my hair then the product will work? I want my hair to be healthy,curly and look great before Prom. ^-^

  54. 54admin

    wrote on 6 December 2010 at 17:56

    Dear Amara,

    Thank you for writing in, we recommend using Ouidad’s 12min Deep Treatment is the foundation for restoring and maintaining your hair’s health and beauty. Due to a curl’s tendency to lose nutrients and moisture, frequent deep conditioning is necessary to replenish the mane’s strength, allowing each strand to regain its internal weight and body and minimize the tendency to frizz. Used with heat, the mix of proteins and Amino Acids effectively penetrates hair to bond with the cuticle, leaving hair revived and restructured for enhanced performance Just in time for prom. Also using the Climate Control heat and humidity gel will help you control the volume and the frizz giving your curls bounce and definition. Using the Ouidad Rake & Shake technique for the Climate control application, apply a nickel size dollop to palms and work evenly to sections of damp hair. Starting at the nape area take a 2″ section of hair from ear to ear, and rake the lotion through; holding section at the end, then shake to reset your curl pattern. Repeat entire process, working in sections to the top of the head to your desired style.

    If you have any further questions and or concerns about our products and or your curls please feel free to contact us at 1-800-677-4247 and or via e-mail help@ouidad.com and one of our curl experts will be glad to further assist you.

    We hope you and your curls have a great time at prom!

    Have fun,
    Ouidad Customer Service

  55. 55Karen

    wrote on 30 November 2011 at 16:03

    I love the new moisture lock, it really helps keep the frizz down before I apply the Climate Control. I am upset with the new botanical boost. It leaves my hair, and my floor, sticky like a hair spray. It used to make my hair soft. I also do not like the smell.

  56. 56Ouidad-The Curl Experts

    wrote on 2 December 2011 at 13:59

    Thank you for writing in, we are delighted to hear the Moisture Lock Leave-in and the Climate Control are working for you, they are truly excellent products! We are truly sorry to hear that you are experiencing difficulties with the Botanical Boost. The Botanical Boost formula has not changed and has remained the same over the last few years. Customer Service would be delighted to assist you with this matter; please contact us at 1-800-677-4247 from 9-5pm eastern time and one of our Curl Experts would gladly assist you with further information and or an exchange. Thank you and have a great day.

  57. 57Keesha

    wrote on 21 January 2012 at 0:18

    I am so happy that I have found your product. I had been using Deva for a long time, but I needed to use so much product to control my hair. And there is no way that I was going to completely wet my hair every day the way they suggest.
    Anyway, my real problem is that I just ordered your 33 oz gel and purchased the pump for it. I cannot get the pump to work, tried loosening it, pushing down, pulling up-nothing worked. Can you help me?

  58. 58Ouidad-The Curl Experts

    wrote on 2 February 2012 at 17:30

    Hi Keesha- We are so happy that you love Ouidad products! Sorry to hear about your issue with the pump. We would love to help you further one on one. You can email our Curl Experts at help@ouidad.com or give them a call directly at 1-800-677-HAIR (4247). Thank you!

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